Abercrombie and Fitch and The UMC

UMC - a andfAbercrombie & Fitch is ditching their logo.  Sales have been in free-fall, and, as one analyst cited in the article pointed out, “Personal style, specifically with teens, is becoming less about fitting in and more about standing out.”

2014 teens, apparently, do not have a collective goal to be just like 2004 teens.

News Flash: Teens are still teens.

The Life of the Brand, regardless of what brand it is,  is necessarily short – and likely getting shorter with each generation

The United Methodist Church has, similarly, been working on a re-brand.  For a couple of decades, in fact.

I can’t help but wonder if part of our problem in the #UMC is that by the time we get to a new strategy, we’ve taken too long to reach the generation we were aiming for.

By definition, the UMC takes a minimum of 4 years to make system-wide changes.

Is there any way we can re-structure to shorten this cycle?

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